Message from CEO
Color televisions appeared in1960, and it penetrated in each household driven by the1964 Tokyo Olympics.
To date, the televisions have been all switched from analog to digital broadcasting, and next year’s Tokyo Olympics will lead to a full-fledged high-capacity broadcasting era of 4k/8k. Just by taking this transition of television technology, you can feel the great social change that technological innovation brings.
TV, IC chip, PC, Internet, IT, IOT, AI, and Deep Learning. Just enumerate the keywords of each era, you can feel the great technological innovations that have occurred in just half a century and the social changes that have accompanied them. It will bring about unimaginable changes in our lives. This wave of changes has become bigger and bigger and faster and faster in recent years.
When I first heard the word *”singularity”, I had no idea at all what it meant. but don’t you feel the meaning has become more real now that we can recognize that the automatic driving technology of the car is on the verge of practical use? In addition, Google’s *“quantum computers” that was announced recently will apparently bring about the future far beyond our imagination.
A technical singularity(=particularity) where artificial intelligence will exceed humans proposed by Dr. Kurzweil
A computer that is considered to achieve parallelism by using quantum mechanical superposition.
(This is the kind of explanation that still doesn’t make any sense to me at all…)
Can we call the changes in life caused by this technological innovation richness? Don’t you ask yourself which is richer, us half a century ago and us today?
In order to answer to the question, we would like to pay attention to what is required beyond social changes as well as to the richness of human sensibilities and senses that should not be truncated in a bid to meet various needs in the field of visual contents .
I look forward to the day when I can work with you who may have such a question, and I will strive to work every day so that my sensitivity and sense do not become rigid. Thank you for your continuous guidance and encouragement.
Yoshiyuki Kida, CEO
Spirit of Fieldworks
What we are aiming at, is to be a “compass suggesting the best way of marketing Movie TV, Video and various visual contents”.
Namely, it is to provide customers with the market data, research results, and its analysis in a timely and accurate manner.
That is made possible by verifying professional assumptions one after another, which have been acquired in various aspects of daily works.
We think we should emulate, in doing such quiet but very important daily works, the spirit of Tadataka Ino, who lived in Edo era and risked his life to produce the first map of Japan, showing the detailed coastline, such as called“Great Japan Coastal Map”This great project was completed by Ino surveying team’s efforts made day in day out for over 20 years.
Mr. Ino fell ill at age of 73, but his team continued to make its way step by step to complete the great work.
Our logo has been designed after the measuring device called“Quadrant”used by Ino’s surveying team, with hope for emulating and sharing the wholehearted spirit of his and his team, so that we can accomplish our aim in our time.
(Evidence-Based Marketing) Intuition that comes as a result of experience is considered as a very valuable asset in the contents business.
This is because future projections by people with accumulated experience, is usually on target.
Fieldworks’ EBM provides logical consistency based upon marketing data to verify hypotheses generated by people with valuable experience in the arena.
The Fieldworks staff will cater to needs such as evaluation of marketing plans, setting of sales targets and maximization of advertising effects, and will work to build a hypothesis validation model based upon marketability, using the fore mentioned concept.
|Company Name||FieldWorks Inc.|
|Headquarters||Planex Watt 1F, 1-16-13 Ebisu-minami, Shibuya-ku, Tokyo ZIP:150-0022|
|Year of Establishment||1999 November 11th|
|Capital||10 million Japanese yen|
|Employees||6 (As of October 2019, Not including part-time executives)|
|Officer|| [CEO] Yoshiyuki Kida|
[Executive (Part-time)] Kohichi Ueda (Kogyo Tsushinsha Inc)
[Executive (Part-time)] Katsuya Iwamoto (Stingray Corporation CEO)
[Auditor (Part-time)] Toshiaki Eto（Zynas Corporation CEO)
|Mainbank||MUFG Bank, Ltd.|
Mizuho Bank, Ltd.
The Shoko Chukin Bank, Ltd.
HIGASHI-NIPPON BANK Ltd.
The Sawayaka Shinkin Bank
|Contact e-mail||CONTACT FORM|